Some powerful reasons why your business needs a blog is to drive in Traffic, generate brand awareness, for promoting your product and service, to mention a few. This traffic is the breath of any online business, without this business can’t thrive.
- Blog Marketing and Your Business.
- Facts About Why Your Business Needs a Blog for Marketing
- Winning Note on Why Your Business Need a Blog for Marketing
In this post, I am going to let you see the evidences why your business needs a blog for marketing. And how significant a blog marketing is for your business in terms of publicising your services this year and beyond.
At the end of this post, you will learn why it is very important to have a blog for marketing your product and services to your target audience. And how you can drive more traffic to your website through blogging.
If you are new to marketing, take a journey through is marketing 101 guide.
Blog Marketing and Your Business.
It is a well-known ideology that “Businesses that make use of blog create double of traffic than those that do not have.” Online presence in today’s world is very important for every business owner.
With the emergent of the internet in the past decade as well as the improvement of technology, it has become crucial to have a potent online brand. The internet is now flooded with almost every business.
However, a website cannot stand and provide needed adequate information, personality or authority. Only with a blog-maintained website, can help you gain trust and build a positive brand recognition and authority on the internet
With reference to other inbound marketing strategies; having a blog for marketing is a rather simple and an economical way to boost traffic and attract your target audience.
Facts About Why Your Business Needs a Blog for Marketing
1. Search Engine Optimization (SEO)
The most significant ways to grow traffic is to make sure that people find your page when using search engines. This is the number reason why your business needs a blog for marketing, and building the most attractive website is not much beneficial if no one can see and contact you.
Successful online business can only be achieved with SEO. The major channel of driving traffic to your website is the search engine.
It loves to supply online searchers with exclusive, helpful content. Blog post is only the available means to provide regular content to your website.
Your Blog for marketing and Search Engine Optimization (SEO)
With regular updates, you are allowing Google and other search engines to crawl fresh content.
Also creating channels to connect your important keywords, to advance visibility on search engine results pages (SERPS). The more content you update; the better opportunity you will have to rank on your website.
Also, by the way of search engines and driving organic traffic, the SEO strategy of your business need to be improved by a Blog. This is done by creating authentic and helpful articles that include long-tail keywords, photos, and videos.
Having a blog for marketing, you will increase your opportunity of discovery, attracting traffic, and converting leads. Google’s algorithms will rank your page higher if you create valuable contents.
Your website will, with time, be seen on the search results front pages. It is more possible to link back to it when people read high-quality articles. Receiving valuable backlinks from other high-level blogs will do wonders through SEO effort.
Search engines interpret backlinks as a verification and authentication of your website’s influence and impact.
Related Post: What is SEO and how it works for business, Blogging SEO – Strategic process to drive more traffic
2. Market Analysis
Our second reason why your needs a blog for marketing is, it gives you insights to what your niche market is. Having a blog with lots of valuable contents helps you to know more about what your audience actually needs.
From the back end of your website, you can analyze which pages people view most, and those that has little engagement activities.
Thereby giving you an idea of where your audience interest lies. At the time you evaluate and know what specific content is valued and viewed the most, you can go on by creating more content in that specific field. So as to drive highest traffic to your website.
Your Blog and Market Analysis
Having a blog that’s used for marketing, you can request feedbacks from your visitors, you can do this through a form to help them get to know you and your business better and use the feedback to make more optimized content.
Feedback forms also help to create and cultivate leads, thereby rising conversions. If you have a committed follow-up, visitors are very likely and happy to answer your questions.
This helps to build a trustworthy relationship, also leads to customer satisfaction.
Related Post: What is marketing – building your business around your ideal customers.
3. Customer Engagement
The second in-line to the need for the need to have a blog for marketing is accumulating customer engagement. Dedication to any online business is very important, creating great content alone is not enough. Just speaking to your audience, you cannot have any success. You must have unending communications with them and will help you understand your audience.
Creating a Blog for marketing provides a platform for Customer Engagement for you. It is going to help your audience know you better. Your Blog create a platform for communication between your website and visitors.
Your Blog and Customer Engagement
Customer engagement can be achieved by asking your readers’ questions. In addition, enabling feedback & suggestions to get the dialogue going at the end of your posts. Discussing topics and getting feedback directly can tell you a lot in relation to your customers.
Not that alone;
It shows that you are concerned in communicating with your audience. This will increase loyalty and help you communicate with your audience in a deeper way.
You can set up a connection with your audience, by reading and responding to their comments, building trust, and gaining valuable depth into what your customers or audience care about.
Related Post: Learn more about public Relations.
In contrast to inbound linking, internal linking is the link building that you are in charge of. You can’t achieve this feat with a blog for marketing. You create an internal link whenever there is a connection, between one of your pages to another page.
It could a page to multiply pages or a page to another page. The advantage of internal links is, the owner of the website is in full control of it;
So, making the most of it is important. The SEO performance of your website internally can be improved, by connecting to other blog posts and pages on your website.
Your Blog and Internal Linking
As long as the right correct connections are made, it is very likely you are to rank higher.
This will lead to more traffic and leads. Subsequently to the SEO standards, internal linking is also important for user experience.
Every SEO marketer creates a friendly website template; And use internal links to connect both external search engines and visitors to the most appropriate pages of your website.
Internal links compels the visitors to spend more time on your website and it also reduces your bounce rate.
You have to try to minimize your bounce rate every time. Keeping visitors on your website for a long time can have a massive impact on ratings on Google’s searches.
5. Express Your Goal
One of the most noteworthy branding elements in a blog you use for marketing is Goal and Vision. Relating with your audiences means sticking to a unique brand viewpoint that can create an emotional level of union with your audience.
Brand design helps to establish a brand for a product. Your Blog or a Company’s Blog lets you or a company put itself as the best in its sector. Creating brand reliability — a unique business personality.
Creating a blog for marketing help you create brand identity and personality for any business or company.
Your Blog and Your Goal
From the start, it may be slow, painful; However, as time goes on, updating it with relevant contents; it will start generating a massive amount of traffic.
From social media and search engines; This will lead to more sales and business increase before you know it. Your blog is a place to convey the goal or vision of your brand.
This is important because;
- It is that vital part that keeps encouraging customer reliability to establish a strong brand. Also enables your business stand out from your competitors.
However, it expresses a brand motive that goes further than what you sell. Having a Blog for your business helps you to make a distinctive identity; by providing information about the products and services.
- It also provides other important information on the blog; Emphasizing the company as not only focused on making money. This helps customers to bond more and establish a better relationship with your brand/Identity.
Organization might start to show the personal side of their business by blogging which distinct them from their competitors.
Learn more on how to blend your business goal with website design.
6. Value for Your Customers
One of the most advantageous reasons of having a blog for marketing is to provide value to visitors and you target audience. Useful and informative posts help people deal with, and solve their problems.
You should include effective tips to simplify or better their lives as much; let the value you project create more interested-potential leads than your commercials and advertisements.
The product or service you offer is part of the solutions you provide in your posts – that I know, but let it be your secondary aim and should be in an understandable and helpful way.
Blogs used for marketing also give in-depth instances and lessons on what the products and services provide. You can write case studies or reviews for clients, discuss detailed benefits.
Create easy-to-read “how-to” tips to most of your operational services. If more contents like this are created by your organization, the more with authority, will it be seen in the industry or your niche.
Not only does blogging for marketing develop your knowledge base; It create platform for creativity and innovation – the bigger and more significant the posts are, the more ideas you are likely to give.
By creating work-time schedules for research and resources to provide valuable content free of charge; you are in fact laying goodwill foundation with potential clients, who in all probability will choose your business over your competitors, when they are ready to make a purchase.
In addition, testimonial-focused posts can be included, to compel those contemplating a purchase to take the next step. Do not venture into blogging if your blog posts are just commercials and advertisement. Your readers and visitors are not going to be interested.
Learn how to marketing campaign to build customer value journey.
Having a blog for marketing has help most businesses build brand recognition and exposure on social medias. One of the best or easy ways to be discovered through social media is through Blogging.
With social share embedded in you blog contents, your content can be easily shared by people, on Twitter, Facebook, LinkedIn, Pinterest and other social media platforms each time you create one. Social media introduces your business to unfamiliar markets.
Blog content will help to boost your marketing performance on social media. Blog for marketing will increases social publicity.
NOTE: Easily promoting and connecting recent and relevant blog posts, is better than pulling out new thoughts on social media content.
In view of this, you are promoting your digital presence on social media and attracting new visitors. You can create a medium for your readers to share your blog contents with others every time you write.
This is free marketing; Whether they connect to your blog post, tweet it, or give it to others. It further validates you and your business as a reputable company.
8. Brand Credibility and Trust
A blog gives your business an edge in any niche than a company’s website. A blog is a platform for valuable content directory. In addition, you get to have an in-depth knowledge about your audience.
When anyone discovers your blog on the internet and finds provides valuable information, it creates a positive notion and has a better chance of converting them into customers.
Trust is the most significant key in building a brand identity.
Building Brand Credibility and Trust With your Blog
Most of the high-quality brands around the globe are loved and respected. Do marketing through Blogging builds confidence – depending on the target market. The more business connections, the more people recognize with the business.
The more they connect with the business, the more confidence they have in the business. This is where brand building comes to play.
Your marketing-using-blog strategy serves as a resource center and project credibility in the mind of your customers for future reference. Prospects can read and acquire valuable knowledge from your content.
Consumers will then have confidence to buy from you because through your blog, you have already given them a sizeable benefit.
9. Becoming an Industry Experts
Blogging is a good way for businesses to share vital information; about from their products and services or other similar areas of interest with their consumers. Successful companies regularly publish blog posts to demonstrate their authority. As a front-line in the industry and expert on the subject.
Apart from how small your company is, regularly updating valuable, well-researched and authority information on your blog, you can build confidence and authority within your industry.
Over time, you’ll become a channel for helpful, insightful content that can eventually result in higher conversion rates.
A person who reads your blog post will often have a relationship with you and trust you. This is very vital for small businesses seeking authority in order to compete with larger businesses.
10. Lead Generation and Conversions
Asking visitors to subscribe to your blog and blog posts updates is another sure reason why your business needs a blog, you can use your blog to get emails from interested buyer. Your marketing strategy can be enhanced with volume of emails collected.
Arriving at a high number of potential consumers can be obtained by maintaining a blog that gives out indispensable and valuable information to its readers.
Lead Generation and high conversion rates are achievable by blogging. The more useful articles you update regularly on your blog, the better your website looks relevant at search engines such as Google, Bing etc.
As such, through these procedures, you can draw and grow more visitors. Then your business is now open for email marketing opportunities to promote your company.
Submitting special promotions, and more, not only will they see your blog posts daily, but the more often you can communicate with a client, the better the opportunity to convert them into customers.
Related Post: Learn how to build email list for your business.
Winning Note on Why Your Business Need a Blog for Marketing
Creating regular high-quality content will help grow your online business presence. But having a Blog for marketing alongside your business website is the best way to achieve it.
You can create friendship, enhance search engine ranking, grow your website traffic, and create relationships with current and potential customers with little effort and expense.
With a blog append on your website for business, you have a big chance to grow your brand tremendously.
Are you running a blog alongside your business website for marketing purpose? Please share your experience and other benefits your blog has accorded your online success. Thanks