In this Search Engine Optimization tutorial on how to do SEO, you will learn what SEO is in simple words, how to do it, how to make your website SEO optimized. In this search engine optimization tutorial, I will include all you need has a beginner to make it easy to understand and run with it in your online business process.
- What SEO is in Simple Words?
- How to do SEO for Business
- Search Engine’s Activities
- Final Note on what SEO is and how to do SEO for business
To be candid, SEO is a very good option for anyone who wants to make a career from it, all you need is to know and understand the basics.
Now let dive into business.
What SEO is in Simple Words?
SEO in simple words is Search Engine Optimization which is the method of increasing the quality of your online content and website traffic so that search engines like Google and Bing likes to display them as a top-ranking result for a particular keyword which will give birth to more sales and conversions.
Now you understand what SEO is in simple words. Let keep moving…
What SEO Is and Its Importance for your online success?
You may be asking why SEO matters or why SEO is Important for your online success, the truth is, about half of the world’s population are online each day. And search engine is now the thinking tank of every person, as queries are being entered every day.
As a result of these huge numbers of persons flooding the internet and navigating through different websites, you can’t but know how to do SEO for your online success. These traffics are both very huge and exceptionally valuable.
As an online business owner or a digital marketing executive, your business needs SEO for visibility and sales. Let me outline the main reasons what SEO is and its important for your online success.
- It helps drive in traffics which are organic to your business through your website.
- It increases brand awareness
- It helps you sell your product and services easily.
- It’s one of the best way to rank high on search engines.
- The more organic traffic generated by SEO, the more sales you make
- SEO provides the potential customer to your business
- SEO helps you build trust and authority
- It helps you rank high in SERPs
Now that you know the SEO benefits, let’s examine the types of SEO
How to do SEO for Business
In this section of Search Engine Optimization tutorial, before we discuss how you can do SEO for your business, let quickly look into the types of SEO existing.
Types of SEO:
It might increase you to know that there are basically two types of SEO – the white hat SEO and the Black hat SEO. In this section we’ll be going through each type and you’ll also get to know which one is best for your business.
Let’s get started…
1. White Hat SEO
The white hat SEO techniques is method of increasing the quality of a website in line with the rules and regulations complied or lay down by search engine.
This is the process of optimizing your website content for your audience. This kind of SEO technique is major focused on your audience, which is you are creating quality content for your audience delight.
It might interest you to know that, white hat SEO’s impact might not be quick as possible but be rest assured that the returns are overwhelming and long-lasting.
Even as Google tend to updates their algorithm constantly or almost 600 times a year, but any website using the white hat types of SEO is not impacted negatively
Features of what White Hat SEO is
- High-quality website or blog content
- Unique and Engaging Content
- Increasing the quality of HTML of a website
- Quality link building
White hat SEO is the best way on how to do SEO for your business.
2. Black Hat SEO
Another way of how to do SEO is using the Black Hat SEO, this is the process of driving in traffic using a method that is against the rules and regulations of search engine.
I will term Black Hat SEO as an illegal process of getting traffic to a business or website. Though this SEO technique is used by digital marketers, SEO experts for quick results and sales but does not live long.
The truth is, any website involved in this technique has a high risk of been banned by Google or any other search engine.
Features of what Black Hat SEO is
- Keyword stuffing
- Hidden links
- Link spamming
- Paid backlinks
Keyword Research and Analysis in SEO
In this section of how to do SEO, we will be examining keyword research and analysis in SEO. You can’t go through any SEO tutorial without the knowledge of keyword research and analysis.
The best tactics on how to make website SEO optimized is to do keyword research and come up with the most effective keyword your website will rank with on search engines.
Before you can start keyword research and analysis in SEO for your business growth, you must first come up with the main purpose or the aim objective of your website, I mean what is the intent of your website and how does it help your business goal and how also does it connect with your audience.
Your website must connect with your business goals and engage your audience. Your ranking keyword for website and for audience might be different, but must be well researched for.
Let quickly run through the key factors for coming up with the most relevant keyword for targeting.
Factors for Keyword Research and Targeting
In this section, we’ll be talking about the features you must put in consideration as you start making research on the appropriate keyword, and getting the appropriate that people are using to find a particular product or service will help you target the right audience and drive the most valuable customer to your business.
Fine, let’s dive in…
1. Search Volume
Search volume or number of searches is the amount of persons making a particular query (keyword) over a period. You must first of all identify the search volume of a given keyword.
Advantages of Search Volume
- It helps you know the best keyword to use
- It helps you increase your website traffic
- It also helps you to prioritize keywords
With search volume you choose the most relevant keyword for digital marketing strategy
This is strategically identifying the most suitable keyword for your website content. This is the easiest assignment while looking for a keyword.
Some keyword might not be the appropriate for your business, but with keyword relevancy, you are sure of getting the most appropriate for your website.
Advantages of Relevance
- It generates more traffic to your website
- It makes your website perform better
3. Analyzing Your Competitors
Getting to know your competitors is very good as this will help you plan strategically to better performance. You need to check up on their activities for what is working for them. Well this is not a bad practice but a measure for better productivity.
Track the keywords that’s yielding result for them, this will help you identity a better keyword for your website. You can make a list of keywords that’s working well for your competitor and prioritize them.
Advantages of Analyzing Your Competitors
- It helps you optimize your website with the efficient keyword
- It saves you time of making any further keyword research
How do you do SEO for a Website
In this section of how to do SEO, we will be examining what SEO is for a website and after going through it, you will be able to do SEO for a website and optimize it.
So, let’s get started:
1. Keyword Optimization
For you to attain online success from organic search, it’s very important to do keyword research and analysis for the appropriate search engine keyword your website wants to rank for.
Keyword optimization is a success when a very category of SEO is properly taken care of. For a proper optimized keyword, you need to make a proper relevancy of the keyword and its popularity.
So, to make website SEO optimized, every keyword that’s targeted must include the follow:
· Title Tag:
This is the most effective place to put your keyword you want to target in your website. Placing your targeted keyword into the title tag will help increase the quality of your website both on-page and off-page optimization for search engine.
Adding your keyword to the link of your website will not only optimize your website but it’s an important way to increase traffic. This will help your website rank higher in search results when the keyword is searched.
It’s very important to also include your targeted keyword in your post or content, that way your content ranks higher in search engine.
Another way to optimize your website is adding your keyword to the image alt attribute and the file name.
Your URL must contain your targeted keyword and every of your website’s content slug.
2. Optimization of Meta Tags
Meta Tags are essential component of what SEO is and an important element of your website that tells search engine bots the ingredient contained in your website. So let get going…
· Meta Description:
This is very important in the growth of your website and helps in getting more clicks to your website. Inclusion of your optimized keyword into the Meta description tag will add more quality to your website, but ensure not to add more than the required numbers or else you will be flagged for keyword stuffing. Every of your page’s Meta description should differ from each other.
3. Title and Anchor Text Optimization
Adding your focus keyword in your title and anchor text is another way of how to make website SEO optimized. Ensure to include primary and secondary keyword phrase in the title of your website homepage.
This is very important as every of your website pages ought to have a unique and separate title, more so, this title must contain the primary keyword.
Your descriptive anchor text must be included in all text links. As this will helps search engine recognize your website properly.
4. Link Building
Link building is an essential part of why SEO matters; and in very search engine optimization tutorial, it’s a must you know how to build links. Though SEO might be a little complex and revolving, but one thing remains and that’s the relevance of link building.
Link building is defined as the process of acquiring hyperlinks from higher ranking websites to your personal website.
Benefits of Link Building
- It makes your visitors easily have access to other pages on your website
- It helps improve your website ranking in the search engine.
- It increases your website popularity and credibility
- It increases your website authority.
Link Building Tips and Tactics
Let’s look at the strategies you can employ to effectively build link that’ll help your website structure and search engine ranking.
1. Building Good Relationships with others
In the world of link building, it’s important to know that, relationships is very important, I mean a good one as that. You should first start building and nurturing one in your niche or industry.
Start with these simple steps:
- Connect with communities, social media groups and forum in your niche.
- Start to contribute meaningful and qualitative discussions and information.
- Offer valuable answers to questions.
Perhaps, there are many ways of building a healthy relationship that will help link building.
In doing these and many more, you create a path in which people will start tracking and knowing you, and this will help you get a number of backlinks.
2. Ask for Backlinks
The best way to get backlinks is by asking for them.
Connecting with other website or blog owners with a quality content and asking them for backlinks is the surest way to get them. But it must be relevant to your niche because, if not, it will impact negatively on your website.
3. Starting a Blog
To get backlinks, you need to start a blog and be consistent with it.
Though blogging takes time to gain authority, but you must keep it alive, update it continuously and offer the needed links.
Importantly, make your content relevant, unique and it should be well-structured.
- Steps to starting a Blog,
- How to write a compelling content for your blog
- 10 Blogging SEO Strategies that Gets More Readers: SEO for Bloggers.
4. Write and Publish Good Guest Post
A lot of websites allow guest posting as this is why they are built; this is to enable the publications of articles with backlinks.
Make sure that the website or blog you are aiming to guest post is in line with the topic you’re about or writing on.
Another good way to build links is by offering Guest posting
Always remember to guest post quality content.
5. List Your Websites in Trustworthy Directories
Listing your website in online directories is a very good way to build links. Moreover, there are a lot of online directory you enlist your website.
Ensure to check directories that give backline and offers quality content to readers. And make sure that such online directory is connected to your industry or niche.
Recommended Reading: How to build your online presence for your local business
In this SEO tutorial, we will be looking at what Mobile SEO is. Let me tell you a secret:
Mobile SEO is very important but it’s an untapped SEO strategy and most online business owners most time ignore it.
With the recent surge in Smartphone and mobile searches, it’s very important to note it’s a device generating more customers and sales.
Read what mobile SEO is and its impact on SEO strategy. To summaries it, mobile SEO is mobile search engine optimization. It’s the process of increasing the quality of content of your website to get higher ranking for mobile WebPages in SERPs
Mobile SEO Best Practices
Let’s look at the best mobile SEO tactics you can use to optimize your mobile-users experience.
1. Page Speed:
One of the most Mobile SEO best practices is to increase your website Page Speed, and this is to reduce the percentage of bounce back rate. The recommended Google’s mobile Page Speed is 3.0s. It’s important to reduce the loading speed as it is very crucial.
Tips to Increase Page Speed
- Decrease the loading time of the page
- Optimizing the images
- Minimize codes
- Reduce HTTP requests
2. Website Design for Mobile:
Ensure you simplify your website for mobile users, and make sure you avoid using pop-up ads on mobile as it irritates some users and will eventually lead to high bounce rate.
In addition, let your website design accommodate both fat and slim users’ finger for normal touch and avoiding clicks that are not necessary.
3. Optimize Titles & Meta Descriptions:
Try to display a concise and straight to the point descriptions with your titles, meta descriptions and URLs. With these, you display your best works in the SERPs.
Search Engine’s Activities
Let’s look into the search engine activities as this is important when knowing how to do SEO
This is the collection of information regarding your website via your website titles, images, linked pages, the meta descriptions and keywords as crawlers, Google bots and Spiders crawl through your web pages.
This is the process where the information collected by crawlers, spiders and Google bots are obtained and storage in the database.
This is analyzing the search strings in the search box with the indexed web pages in the database of the search engine.
4. Calculate Relevancy:
This is the process of computing the correctness and importance of each of the web pages.
Learn more about the way search engines work and how its effect on your online visibility.
What On-Page SEO and Off-Page SEO is
In rounding up this SEO tutorial for beginners, let’s talk about the two scopes of SEO
On-Page SEO in the method of increasing the quality of your website by;
- Provide quality content
- Proper placing and allocation of keywords
- Using the appropriate title, images, URL and meta descriptions.
Some On-Page Practices that you should make use of are:
- Keyword Optimization
- Increasing Page speed
- Meta Tags
- Content Marketing
- Internal Page Linking
- Images Optimization
This is the method of driving or generating traffic to your website using social media, forums, Community Page and Brand awareness.
Key elements of off-page SEO are:
- Guest posting
- Social media
- Blog posting
- Article submission
Final Note on what SEO is and how to do SEO for business
I’m very much happy for taking you through the SEO tutorial on how to do SEO, I am hopeful that with this guide you should be able to implement all you’ve learnt into practice.
We’ve gone through the following in this guide
- What SEO is in Simple Words?
- Why SEO Is Important for your online success?
- Types of SEO
- Keyword Research and Analysis in SEO and
- How do you do SEO for a Website
Now that you have learn the SEO basics and found this guide useful, you can share it with your friends and family and also, should you have any opinion please share it in the comment box.