What Is Mobile Marketing? Effective Approach to Market on Mobile Devices 101

No business can really thrive without understand what is mobile marketing, as getting the definition of how to start marketing on mobile is the powerful path to capture, nurture and grow customers base and also helps business owners connect with new people via their mobile devices.

Marketing products and services through mobile devices allows businesses to have direct marketing communication with target mobile users, share specialize contents to them, and gather customer data effectively.

In this guide, I’ll work you through what mobile is, it benefits and the relevant mobile marketing strategy that any business can use to promotion their product and service via mobile devices.

Let’s see some of the mobile marketing statistics.

What Is Mobile Marketing?

Mobile marketing is a mobile user-focused marketing strategy where you can reach out to your target audience and gets closer to your prospects and customers as possible. Marketing through mobile makes it comfortable not only for users to engage with your product or services, but then again for you to offer business significance.

Let’s consider some of the mobile marketing facts.

There are some interesting insights that you should not ignore and below is just the a few of them to help you gain insight about marketing on mobile devices.

• 80% of online users own a smartphone.
• Mobile devices are used for over 40% of online transactions.
• 52% of businesses use a simple model that works for all devices.
• Apps account for 89% of mobile media time.
• 80% of those shopping online use smartphones during physical shopping.
• 39% of businesses create a mobile responsive email template.
• Google have possession of 96% of mobile search traffic.

As you can see, mobile marketing is crucial for your business and you must improve your mobile user experience to promote your business successfully.

Benefits of mobile marketing

Mobile devices in recent time are turning out to be an increasingly dominant tools to communicate and make an online purchase. As a result, mobile marketing performs a critical part in general marketing strategies.

So here’s why mobile marketing is a must:

• You can reach out to a large number of users
• Give you ease of access to share contents on a social media networks.
• Increase your brand awareness
• Improve the effectiveness of cross-media ads
• Keep your users engaged.
• Help you build a personal relationship with your audience.
• Help you gain immediate feedback (higher response rates)
• Easily help you to track the results
• Improve your user experience
• Drive O2O marketing

In a nutshell, mobile marketing offers you the chance to present your target audience and customers with exceptional user experience and engage with them.

Mobile Marketing Promotional Strategies

Now, let me guide you on to do with mobile marketing to promote your business.

1.      Mobile-Friendly Websites

A user friendly site is a fundamental and first thing you must do to execute mobile marketing successfully.

Building a good website is the starting point to getting your business online and if you’re yet to have one follow this how to build a website guide.

What is a mobile-friendly website?

A mobile-friendly website is a tiny sort of your website and has an impressive influence on the consumer buying process. It entices new customers and preserves your existing customer base.

As soon as it comes to a mobile-friendly website, it’s significant to display your content and text appropriately to any class of screen sizes and devices. For example, if your website has need for users to zoom in every time before they can read texts, then you’re giving your users a poor and uncomfortable experience.

Besides, it’s useful for your general SEO performance. A mobile website imparts improved rankings on search engines and drives customer traffic. Also, it boosts mobile user experience and user contentment.

Responsive web design

Responsive web design (RWD) adjusts and transforms web contents according to the sizes on the screen and browsers. It offers you and your business a better SEO effects and helps you to improve user experience.

Designing yourwebsite and contents and making sure it focuses on how your user makes use of it is very crucial. The design of your website starts from homepage design through layout to web forms; ensure to present your users a great site usability and work on boosting mobile user engagement.

Learn how to create a web design that’s optimized for your visitors’ conversion.

Loading time

One more way to enhance your mobile user experience is to minimise your website loading time. No individual would want to wait longer than 3 seconds, so, it’s vital you improve your page speed as fast as possible.

Tips to improve your page speed:

• Shun landing page redirects
• Enable compression
• Boost your server response time
• Make use of browser caching
• Minify resources
• Optimize images
• Optimize CSS delivery
• Arrange visible content
• Do away with render-blocking JavaScript
• Employ asynchronous scripts
• Keep away from plugins
• Set up the viewport
• Size content to viewport
• Size tap targets appropriately
• Use legible font sizes
• Avoid Google font sizes

You can use PageSpeed Insights from Google to make your web page faster.

2.      Text-Based Marketing

Text-based marketing is an elementary and public relations technique to reaching out to a target audience. Equally, texting is the most used feature on most mobile device. With a text you are able to convey the right message at once and stay in touch with them in a relaxed way.

According to research, SMS global open rate is more than 90% and its click-through rate (CTR) is far better than email’s open rate. You can sms advertisings, apprises, confirmations, and reminders using text messaging. Text messaging lets you to promote your business and engender leads excellently.

Advantages of Text-Based Marketing

• It is that it is cheap
• You can automate all the activities for great user engagement.

On the other hand, you have restrictions when it comes to sending messages and task to attract your audience and incorporate with other apps.

3.      SMS Marketing

Short Message Service (SMS) a widely used feature in mobile marketing approach. SMS allows you to quickly communicate with customers over short text messages that’s not more than 160 characters. As it simply entails just a phone numbers to send, it’s also easy to get started with SMS marketing.

SMS marketing brings one of the best engagement and conversion rates any marketing methods can offer. With it you can increase your brand’s awareness. Hence, making your audience have a feel comfort to open your messages and click on link in it. This will help you not to go into a spam folder.

Opt-in SMS marketing is a more a more convenient way for either sides to communicate. You can ask your prospects and customers consent to keep sending them marketing messages. Take into account to also give link to opt-out, with a short message like “Text STOP to opt out.”

4.      MMS Marketing

Multimedia Messaging Service (MMS) is a type of SMS message where features like images, video, or some other type of multimedia are included in it.

The main difference between MMS from SMS is that, you get to deliver messages through email addresses as an alternative of phone numbers. As a result, with MMS you can send long-form texts that include images, videos, voice note, etc.

5.      Push notification

One of the most recently used mobile marketing strategy is push notification – this is a message alert that reports on desktop or mobile devices whenever an App owner sends new update about its business. You can send customize messages, prompts, and adverts to your users once they opt-in to receive your message.

By means of the opt-in rates, it’s much greater on Android devices (91.1%) than iOS (43.9%), push notification is one of the quickest ways to send messages to targeted audience and improve user engagement.

Advantages of Push Notification

• You easy to segment your target audience based on real-time website behavior, device type, geographic information,
• It helps you to acquire new customers,
• It helps encourage users to complete certain tasks on your website.
• Converts abandoned carts into sales.

Similarly, you can run an A/B test to try out which title, message, CTA or image will work and best fit with your audience. Therefore, you can run your best to drive relevant actions and conversion.

Discover more info about push notification in this post.

6.      Location-Based Service

Location Based Service (LBS) is a mobile marketing service that delivers personalized information or advertisements according to the demographic information of mobile devices users through GPS. LBS gives you a deep knowledge about your user’s behavior by tracking analysis.

This works particularly while they’re actually close by to your business area. With location-based mobile marketing, you will both attract new customers, fast track your local business and drive O2O marketing successfully.

So, LBS shares your marketing messages to would-be and existing customers excellently, get you back their information in real-time, and customizes your marketing campaigns to properly match your customer’s location.

If you’re searching for more info about location-based marketing, you’ll love this publisher’s guide.

Check-ins

A popular example of LBS is a “check-in.” Typically, it’s noticeable on social media to the friends of an individual who “check-in”, subsequently, it can be a social evidence to your brand, drive special referrals, and increase your local business publicity.

To give you a more insight; check-in is a location-targeted service that lets you to provide your customers additional messages regarding your business, engage users, and present marketing offers like discounts or coupons.

Ensure to make active your check-ins and examine your customers’ activities regularly. It gives you the opportunity to network with users and encouraging them into customers. Moreover, you can get a useful idea of anyone checking, what your customers are saying concerning you, and how you can manage them effectively.

8.      Mobile Ads

Mobile advertising is a fast-growing and dominant online marketing strategy method which displays advertisements on mobile web pages and in mobile apps.

The truth is that the worldwide mobile device use is continuously developing, you couldn’t afford to neglect the amazing opportunity it proffers a platform for you to stretch out to a larger active users and convert them into a loyal customer.

By appending appropriate message on what your users are doing with their mobile devices, it’ll not only attract new users, it’ll also significantly increase your lead generation and sales.

Learn more on how to utilize mobile advertising to marketing your business online.

9.      Mobile coupon

A mobile coupon is a digital-based kind of coupon shared to mobile devices. It lets mobile users to get into a specific web page and get valuable content or special deals, discounts, money off as soon as purchasing a product or service.

Base on a study on mobile coupon survey, 25% of the recipients redeem texted coupons within three days, and 60% redeem them within a week. A lot of people shopping online are inspired by coupons and discounts. Hence, a mobile coupon performs a crucial part in consumers’ purchasing decisions.

Therefore, mobile coupons proffer a great prospect to promote your product, service, increase customer traffic, build a robust customer database, and intensify customer loyalty with mobile coupons.

10.    QR codes

This is a readable barcode by camera-equipped mobile devices. Barcode as the name implies stores detailed texts or web URLs to let people take actions, such as visiting a mobile website, presenting coupons and offers, or giving downloadable content.

QR code creates a platform where you can provide your users a convenient way to have a good user experience at the same time. It will direct users to a specific page and encourage them to take the relevant action.

However, QR code has its own disadvantages.

It’s important that QR codes should be scanned with a mobile device, evidently, it means you are compelling your users to take extra action before receiving your offers. In this case, you need to clearly state out the benefits accompanied with a convincing message for your users to scan your QR code.

11.    Mobile Apps

A research on mobile app shows that 90% of mobile time is spent on apps, mobile apps have eaten deep into our world. Apps are different from mobile websites and creates huge opportunity for businesses to increase brand awareness, high engagement with users, enhance customer service and increase customer loyalty.

Most significantly, with mobile apps, you can offer better personalization user experience. Since app analytics track user’s engagement and gather their activities data, you are able to offer tailored content and customized experience.

Furthermore, mobile apps allow you to drive push notifications at a point of sales (POS) so that they have a better conversion rates.

In addition, mobile apps make use of mobile device features like phone, camera, GPS, contact lists, Face ID, etc. This gives you extra value that differentiates you from your competition. It improves your user experience and creates customer satisfaction.

12.    Social media marketing

Social media is a profitable and one of the best engaging marketing channel for businesses to reach more people and customers, intensify brand recognition and traffic, promote your contents, and engage with them.

With almost 3.5 billion active social media users, advertising your business on social media has much a more potential to thrive. It also allows you to market your brand and content and helps you to discover new people easily and fast.

In addition to this, you can simply connect with any discussion and offer real-time customer services. So, social media platforms help you to effectively execute a one-to-one marketing and build relationships with users.

If you’re looking to optimize your performance, check out the actionable tips on social media marketing.

13.    Mobile payment

Mobile payment is an electronic point-of-sale (EPOS) transaction service that let users make payments easily. This enhances cash flow, conversions, and user experience.

Since app stores keep track of the purchase data every time user purchases any item, it allows you to gain access to customer data and incorporate loyalty programs with it. For example, you can use this data to offer reward points, coupons and more.

Final take on what mobile marketing is

With what is mobile marketing and what it’s benefits is, businesses can utilize the above promotional strategy to promote whatever product and services you offer to users using mobile devices.

You can integrate mobile advertising to your mobile marketing to get a good blend of promotional tactics that’ll drive in an uncommon traffic to your business giving you a better stand and opportunity to increase you’re your customer database and sales.

Do you have any other mobile marketing strategy that’s needed to us to know that’s not included, slip in to the comment box and let us know about it.