understanding what is Facebook marketing is definitely going to be important, if you want to excel as a business owner on social media. About 2.8 billion people are using this social media platform every single time of the day. This brings a lot of chances on your business.
- What is Facebook Marketing?
- Setting up Facebook Page for business: Your step-by-step guide
- How to Create an Effective Facebook Marketing Strategy?
- Marketing with Facebook and Email Marketing
- What is Facebook Marketing Tip?
- How to Track and measure the success of your strategy with Facebook analytics?
- Final Take on What is Facebook Marketing
This is one special feature concerning Facebook (FB): the same social network platform where your friends would comment on your lovely wedding pics or first day at work, is the same platform where you can connect and build online audiences with your business – big and small.
The point is, two-thirds of Facebook customers account going to visiting a local business Facebook Page once a week at least. This online marketplace is categorical full of life.
The truth is people are always on Facebook looking for ways to connect to businesses, and probably for you if you have one. But if you want to get connected to these online audiences, don’t just sit down and wait for luck. Let’s walk together through what is Facebook marketing and how to benefit from it.
A well-planned and effective Facebook marketing strategy is the key to get started. So are you ready to master the art of Facebook marketing?
Let’s us walk you through all you need to know about using Facebook to market your business.
What is Facebook Marketing?
Facebook marketing is a promotion platform that presents a range of very well targeted paid advertisements and valuable posts, letting businesses to place their products and services in front of the great online audience.
In recent time Facebook has graduated from the most well-known social media network on the web into the biggest marketplaces.
Why Do I Need Facebook for Business Marketing?
With the incoming of digital marketing into our space, we now have plenty of channels where everyone can build communication with audience irrespective of location: social media, emails, search engines, SMS, Messengers, web push notifications and many more.
Let’s take a closer gaze at the rationales why you should regard as Facebook as a marketing platform for expanding your business:
Facebook has world-wide exposure.
With Over 1.5 billion users visiting Facebook every day. Almost 2.3 billion — every 30 to 31 days. More than 7 million operating businesses create ads for this enormous people.
Facebook for business offers Effective targeted paid ads.
Facebook Ads allows you to customize your campaigns to a particular audience according to sexual category, age, locality, work, interests, and to some extent of demographical or behavioral data, which users are willing to share with Facebook.
All this and many more below, is the component of what is Facebook marketing and why you need it.
Facebook for business makes organic reach possible.
You might not have enough budget for Facebook Ads, but with quality contents and articles, you can build a good relationship organically using your Facebook page.
The content you’ve updated will show up in the newsfeed, however it might be difficult to build audience naturally due to the high level of competition.
Facebook accepts integrations with other online marketing channels.
One final reason why you need to utilize what is Facebook marketing and use it for promoting your business is the integration of other online marketing channels, like Facebook Messenger ads, search engine marketing, email marketing, mobile marketing, to build a marketing mix that will expand your business outreach.
Learn more about other online marketing channels you can use to market your business.
What are the Advantages of Effective Facebook for Business Marketing?
Let us jump into the benefits of exploiting Facebook in your business’s marketing strategy. There are other goals you can achieve using this social media network aside from reaching big audiences.
One good feature of what is Facebook marketing is that it allows you to totally segment your audience. But let look at the available targeting options provided by this great platform.
Demographic targeting: With this type of targeting you get to focus on selecting specific people with a certain income, life events, life events, relationship status, or job.
Interests targeting: This type of targeting focuses on their favorite entertainment, sports, hobbies, and shopping behaviors. Moreover, you can target customers according to their purchase behaviors, concentration, device usage, etc.
Amplified website traffic.
Understand the dimension of what is Facebook Marketing will help drive large traffic to your website directly. The good thing about this kind of traffic is, there’re of higher quality leads than those coming from search engines because they’ve already get acquainted with your business on Facebook.
From this time, you have created business trustworthiness in their minds. Inspire your followership to visit your website to discover more about your products.
In addition, while linking to a website, Facebook for business creates a full-size featured image from your website page if it has one.
As a result, this will entice many customers’ attention and help you increase website traffic.
Learn more about how to drive quality traffic to your website.
Selection of ad formats.
Facebook make available an excellent opportunity for your business to display your products from the best point of view. Text and visual formats are the Ads provided by this social platform.
You can turn your post to ad and boost it, generate stories to illustrate your behind-the-scenes, you can create a slideshow of your new collected works, also carousel ads can help you to show up to 10 products linking to the resulting pages on your website, etc.
Facebook for business gives you the privilege to connect with your audience with the chatbot feature – Facebook Messenger. You can chat up with them according to their popular keyword phrase.
Theses chatbot can include “delivery,” “purchase,” “price,” “payment options,” “book,” and much more. All you to do is to develop a set-up according on users’ FAQs (frequently asked questions) and write the answers. This is why it’s important you have a full knowledge of what is Facebook marketing.
So, your set-up chatbot will take off the real discussion. Therefore, your customer support team will have more time attend to more problematic matters and you can automate repetitive tasks.
Optimistic impact on your SEO.
A number of online marketers assert that social media impacts search engine rankings. It’s thought that bots take into account your information in the About section while ranking.
Besides, every of your social media engagement adds a lot. Shares, likes, and comments alerts Google that people are attracted to your business and are always engaging with it. Even though there is no precise evidence, it isn’t superfluous also.
Setting up Facebook Page for business: Your step-by-step guide
You might be working with a regulated budget, there’s good news: setting up a Facebook Page for your business is completely free.
At that time, after creating your Page, you can use it to create content, distribute your contact information, connect your website, develop a product listing and communicate with your customers… also for free.
But if you do have some dollars to spare, you have other alternatives to use like paid marketing strategies as in Facebook ads and sponsored posts from your Facebook Business Page, as well. This is one aspect of what is Facebook marketing in digital marketing.
So let start the process of creating your Facebook Page;
1. Proceed to facebook.com/pages/create
But you must first sign in using your personal account, but don’t worry: your private data won’t appear on your Business Page.)
2. Select the kind of page you want: Business/brand or Community/public figure
3. Enter your business details.
4. Upload your profile and cover photos. Ensure to use an optimum image sizes for Facebook so they look good.
5. Get on Edit Page Info: here, you can fill in your description, contact information and any other important information like operating hours.
6. Get on Create Page @Username to create your vanity URL. This can be up to 50 characters long and helps people find you easily on Facebook.
7. Click Add a Button underneath your cover photo to set up a call-to-action like “Shop” or “Contact Us.”
Now you’re good to go, as you just shot a Facebook Business Page into the world!
To learn more on the setup process, Hootsuite have a comprehensive guide for you. Check out their full post on how to create a Facebook Page for business.
Ad Formats that Defines What is Facebook Marketing.
Facebook is a fast growing company owning to the half a million new accounts created per day. As a result, their developers has come up with varieties of ads formats to meet the recent Facebook Ads funnel requirements.
Here’s a list of what is Facebook marketing ad formats:
1. Video ad
Video ad is an outstanding technique to establish the facets of your product in action. Facebook lets you use various kinds of video to achieve specific targets: like short videos and GIFs to immediately seize interest on a go, or In-Stream videos for an extended TV-like watching.
2. Image ads
Image ad helps you minimize your budget against making a video, image ad is a useful design for creating a high-quality ad without delay and easy. This ad format can help you increase brand awareness and channel people to your website.
3. Carousel ads
Carousal ad format lets you display up to 10 images or videos within a specific advertisement — individually having a link to your specific product page.
It makes accessible a massive ground for resourcefulness and interactivity because you can include one product in detail, or a small number of different products, or convey a story, split up by those carousel cards.
4. Collection ad
Collection ads is like a small listing of your products directly in a post on the Facebook feed. It is made up of one unique video or image and four smaller pictures under, like a grid.
5. Slideshow ads
Slideshow ads is like a video ad format that shows just fine even if the internet speed connection is poor. This kind of ad can be created using a different of stock images, using some helpful tools for video editing, and music.
6. Lead generation ads
Lead generation ad format was developed to help in generating leads, particularly about mobile users. When a user hits on the image in this kind of advertisement, a subscription form pops up right from the ad, making a few more clicks can lead to opt-in for your newsletters.
There are more three ad types for intensifying engagement — Post engagement, Event responses, and Page likes. I believe you are seeing the true definition of what is Facebook marketing?
How to Create an Effective Facebook Marketing Strategy?
No matter what marketing channel you are using, you must develop a strategy. Your strategy will let you define clearly your goals, select the best tactics to achieve such goals, identify your target audience, evaluate the efficiency of your campaigns, and improve on the ones that are less effective.
Below is a definition of what is Facebook marketing for an outlined marketing plan that is general for any kind of business that wants to develop an effective Facebook marketing strategy.
Step 1. Set your goals
Regardless of any business, the first facebook marketing strategy to a successful outcome is to set a business goal. This is the same with Facebook. This platform proffers the chance to reach your goals like;
- Generating leads.
- Nurturing and qualifying your leads.
- Driving traffic to a website.
- Increasing conversions and sales.
- Improving customer support.
- Raising brand awareness.
- Boosting customer engagement.
Setting your business goals will help you to ascertain the kind of tactics to employ, the type of post and the ad format to use to achieve your result. You can even categorize your goal into smaller objectives. Setting goals is the first tactics for defining what is Facebook marketing.
Categorizing your goals to smaller bit let you get closer to your set goals. Most importantly, create a list of KPIs, that’ll let you evaluate the efficiency of every tactic.
Step 2. Identify your target audience
The next step to a greater effective Facebook marketing strategy is to understand your target market. Identifying your market is very key to help you determine the tone of voice, ad formats and tactic to be used.
To really define your target audience, we recommend you answer these questions sincerely;
- Is your product or service for men or women?
- How old are my customers?
- What are their most normal jobs?
- What challenge do they have in common?
- Why must they use my product?
- What result do they want to get with it?
After answering these questions, that help define what is Facebook marketing; collect and store the data about them – their location, gender, age, common job and salary grade info. You can create a customer profile to help your process effective.
An alternative means to get your target audiences’ info is to use the Facebook Audience Insights tool. Using this tool with help you get audience info from your page like;
Where they live, the language they speak, what purchase have they made in the past, their kind of devices, and much more.
This tool is a great storage card for your audience info. Analyze your audience with it.
Step 3. Decide on what Content Strategy to Use
Immediately you’ve identified your audience and penned down your business goals, it’s time to pick what content strategy to use. This is another element to the definition of what is Facebook marketing. Your defined audience and business goal let you know what kind of content to create.
A content strategy is focuses on how you plan, create, and distribute your written content to your audience to meet a specific their need.
Your content must be of high quality, compelling and engaging so you have a better rate of customer conversion. Using a mixture of formats, steady distribution, and effective communication with your customers will shoot up your user engagement level.
Ensure to make use of the correct content mix. Advertising content alone won’t help you build credible relationships with your audience. In addition, Facebook can punish you for overly-pushy sales promotions.
So, let your content be a mix of educational, informative, entertaining, and promotional. If your content provides high-quality and relevant information, your customers will be happy to learn more about your product and services.
So, to effectively create a content marketing calendar that will blend with your business’s definition of what is Facebook marketing, take account of the following information:
- All the channels you use.
- The types of content you use.
- The date and time of publishing.
- The topic of your post.
- Your website Url.
- Your image links.
- The position of the post.
Fortunately, Facebook for business offers you the chance to schedule your posts and set-up auto-publishing. So, you need not to worry about any human mistakes.
So, to schedule your post, head to Publishing Tools, then, there, you can select the required options for your post. Click the drop-down menu next to the “Publish” button, and select the date and time.
Step 4. Boost your post with Facebook Ads
One social media network that’s awesome regarding to advertising is Facebook. Facebook allows you to reach a very large audience, by providing you variety of targeting preferences, tools and relatively low budget pricing.
This is according to a bidding strategy. You get to choose the timing, ad placement and target audience.
To get started, head to “Ad center” and click “Create Ad.”
The user interface of the ad platform is intuitive and pretty easy, so you won’t encounter any trouble. Creating an ad takes 6 steps.
Step 5. Utilize the Facebook tools
Facebook make available a lot more value than you may think. There’s quite a number of useful tools that you can make use of for more effectiveness and lucrativeness.
As soon as you’ve come to be comfortable with running a Facebook Business Page, there are quite of extra methods that your business can use to engage with your audience away from posts and comments.
Check out a list of quite a few numbers of what is Facebook marketing tools below.
1. Facebook Business Manager
You can take your Facebook Page to the next phase, it’s important to set up your Facebook Business Manager, also. Facebook calls it “a one-stop-shop to manage business tools, business assets and employee access to these assets.” How can you avoid this?!
What is Facebook for Business Manager?
Facebook Business Manager is a tool that lets you to supervise your organic and paid Facebook posts. It likewise allows you to effectively work with your team members and outside service provider and agencies.
Hootsuite has a comprehensive step by step guide to using Facebook Business Manager.
2. Facebook Groups
Facebook groups are extra big “extra credit” tool that can help you drive engagement. Alternatively, Facebook group is just like an online shop or community center. This group is an online space for people to come in contact with your content and ideas about your products.
Plus 1.4 billion people making use of Facebook Groups every month, you can’t avoid to ignore it’s potential.
You can likewise use Facebook Groups to display your proficiency and make available additional value to your audience, with advantageous content or exceptional offers that are mainly for your “members.” This is an impressive way to build confidence and enduring loyalty.
Go through this instructions if you want to set up your own Facebook Group now.
3. Facebook chatbot
Honestly, if you’re not making use of Facebook messenger bot for your business, then you’re missing out big time! This is because about 20 billion messages are being sent monthly. And if you are not communicating with your audience via this channel – you’re losing a very big opportunity.
Don’t just have a Facebook Messenger set up, be responsive about your customers’ messages. They expected you to reply their messages immediately.
A Facebook user after been asked how long will he wait for a reply on messenger before going to another brand, he said 10 minutes.
Chatbots is the solution to the problem of delayed response. It responds to your customers immediately because it is built to automate, like this one Booking.com.
To set up your own Facebook chatbot, check out Hootsuite’s step-by-step guide to creating a Facebook Messenger bot.
Step 6. Evaluate Your Strategy’s Effectiveness
The effectiveness of your strategy depends mainly on the way your customers engage with your brand. Observing their interaction will give you an insight on what tactics that’ll work best for you, and modifies the ones that are not working.
To effectively evaluate your audiences’ analytics, Facebook offers its own analytic tool called Facebook Insights.
With Facebook Insight, you get to know;
1. Which ad formats work best for your business.
2. If your content mix was created correctly.
3. Your page views, post engagement, story reach, actions on page, analyze your followers, and much more valuable data.
You can also track conversions outside Facebook, for instance, bookings and purchases, using Google Analytics, UTM parameters, Hootsuite Insights, etc.
Marketing with Facebook and Email Marketing
Search engine marketing, emailmarketing and social media marketing are a number of marketing channels that can be incorporated with Facebook marketing. You will achieve a greater result if you combine either of these channels to your marketing goals.
But as much as each of these channels is awesome, let’s look at how email marketing can contribute to the success of your marketing goals using Facebook.
What can Facebook add to email marketing?
With a good leads ad, you can collect emails from prospective customers from your Facebook post into your email lists.
Post Alert! Learn how to build email list from scratch.
An alternative to Lead ads, you can integrate positive user feedback submitted on Facebook into your email promotions to build the attitude of trust with social proof. Email marketing defines what is Facebook marketing by helping you promote your product and service to your email list which you have captured via Facebook ads.
Email Marketing Integrated with Facebook?
Email marketing is promotional tactics that is used to marketing product and service using emails. The content of the email may contain either text, offers, CTA (call to action) or all components.
The purpose of marketing with emails is to drive sales and build continuing dealings with the audience.
In the footer of each email, you should include your social media buttons and remind your subscribers to connect with your business on Facebook. Giveaway emails, bonuses are ways you can tell people about your brand in social media.
Post Alert! Learn how to use Email Marketing to generate sales and conversions.
What is Facebook Marketing Tip?
In this part, I’m going to be sharing a number of marketing tips you can use on Facebook to achieve your marketing goals.
1. Best Time for Posting.
Posting time is key to your marketing tactics on Facebook, you won’t want to post an article and not get people to read them or a few out of many thousands reading – it’s bad.
Though, there’s no one-in-all time approach for posting. But to effectively get the best time for your audience, you must use your Facebook Insight tool – you get to know when best your audience are very active.
You also get to know when; when your followers are online, check the performance of any of your post and the best timing.
Likewise, you get to identify when your audience is most active. Furthermore, you can tryout on different post both at peak and non-peak times to discover your ideal timing.
2. Use other Marketing Channel to Promote your Facebook page.
You can increase your Facebook page’s awareness, using other marketing channels. You would drive traffic to your page through other channels.
You are without doubt existing on other digital marketing channels, so you shouldn’t miss the opportunity.
With email marketing, you should append a Facebook button to every of your campaigns so that people can simply follow the link. If you’re an active user of Instagram, you should also include a link to your Facebook page right to your bio.
If you’re running blogging, append share buttons to your blog content that’ll allow them share your content with their friends on Facebook.
3. Use Your Brand Name for your Facebook Page.
Using your brand name for your Facebook page with let people identify your brand easily and you look more professional. By this means, you can simply share your link on other platforms.
The greatest fundamental advantage is that your brand name will contain your keyword so you can boost your SEO strategy, and your page can be easily seen and reachable on Google.
4. Append a Call-To-Action button.
Appending a call-to-action button on your pages will help boost your conversion rates, increase engagement, and importantly drive traffic to any of your page. Though, this is dependent on your goal.
Examples of CTA buttons that can help you increase conversions and engagement can take the form as “Contact Us,” “Sign up,” “Book now,” “Shop now,” “Follow,” “Call now,” etc.
To add a Call to Action, click “+Add a Button” under your cover page.
5. Facebook Messenger Customer Support Chatbot.
Your customers require you reply them as quick possible. But manually replying them would be a very tasking job especially with a high volume of queries coming in.
A messenger support chatbot can help you do the job effectively, just provide the answers to FAQ, helping customers order, find out delivery issues, and just discover more about your brand.
6. Making Use of Facebook pixel.
Facebook pixel is an analytics tool that gives you more insights about customers’ activities and engagement. With this analytic tool, you get to build a good focused targeted ad for your upcoming campaigns.
Facebook can also help you to effectively track your ads campaign – when a customer buys or performs an action, you get a notification.
With this, you know which of your campaign is yielding results and the one that’s not, helping you to modify the less effective campaign.
In a nutshell;
A Facebook pixel is an easy piece of snippet that you add on your website to:
- Follow conversions from Facebook
- Remarketing to those who have previously engage your website
- Build targeted custom audiences for upcoming ads
Immediately you add this code to your website, the pixel will begin collecting data. This way, each and every time you are set to advertise, you’ll have potent information at your fingertips you’re your retargeting campaigns.
How to Track and measure the success of your strategy with Facebook analytics?
Effective Facebook marketing entails evaluation and not a set-up-and-set-aside venture.
Your marketing goals must be tracked and measured to help you gain insight of what is working and what’s not working. This way, you understand, modify and improve on your tactics.
With Facebook Insights, you can track your customers activities, like;
- People’s likes
- Audience reach – this is the number of persons who saw your posts)
- Audiences’ engagement (how many people liked, clicked, shared, or commented on your content)
- Which of your posts result in people unliking your page.
Furthermore, Facebook Insights will help you define which of your posts is working best for your Page, that’ll help you decide if your content mix tactics is working.
Aside of Facebook, activities like customers’ purchases or other website conversions, you’ll need tool like Google Analytics to track them.
Here’s a guide to walk you through how to track your ROI of your Facebook marketing.
Tracking is not all about your strategical success but to identify and modify the ones that’s not working.
Your data define to you what to keep doing and what tactic you’ll to tweak. With continuous twist of goal-setting, evaluating outcome and modifying your tactic, over-time you can enhance your performance.
Final Take on What is Facebook Marketing
Wow! We’ve made it to this point. Glory! When it comes to what is Facebook marketing, there’s a lot to learn and understand. But I assure you it’s easy and simple you you’ll follow every step in this guide.
You can start effective Facebook marketing without putting in any cent!
So, get started, put your hands-on deck, create your Facebook business page, pen down your marketing strategy and goals.
Ensure to always track and measure your success to allow you define the ones that are working and those that are working – for modifications.
And with Facebook driving hard to make the most of the money they make from you (advertisers), you are most certain that they’ll remain committed to improving their platform to help you and other advertisers earn more money too. For the reason that Facebook is where your audience are, be it they’re visiting because of ads or not!
I believe with these potent tips; you will create an effective Facebook marketing strategy.
I hope this guide that defines what is Facebook marketing gave you want you’re looking for; help share with your friends and families.