Do you want to gain social media presence and get connected with more audience through your personal or business social network platform? Then this guide is for you.
- Advantages of Social Media to Your Business
10 Ways Businesses Can Improve Their Social Media Presence.
- 1. Choose the Right Networks
- 2. Set a Social Media Goal
- 3. Come Up with a Social Media Strategy
- 4. Create a Content Creation or Curation Strategy with Your Audience in Mind
- 5. Decide on Tools to Program and Automate Posts
- 6. Actively Engage Your Audience in Relevant Ways
- 7. Reduce the Time You Spend Promoting
- 8. Keep up with a Constant Social Presence
- 9. Build Your Audiences with a Consistent Voice
- 10. Monitor the Precise Metrics to Examine Your Progress
- Takeaway On Social Media Presence
There’s no doubt that social media is here to stay even as more social networks are yet to be created has the year passes. But as a business owner, it’s important to cultivate the needed strategy to gain more media presence with the right network for your business.
On the other hand, whether you are yet to optimize your social media presence, or benefit from the many social network available on the internet; don’t worry, this post has been created to fulfill that purpose because you still have the time to create your space in the social media world.
Social media has created many channels for businesses to take advantage of its many benefits which include:
- It can help you improve your customer service.
- Allow you to communicate with customers and prospects on a new level.
- Help you engage your audience and reach new audiences.
- Help you build authority.
- Drive traffic to your website.
In a nutshell, a sound social media strategy can help drive terrific growth for your business by nurturing lasting and loyal connections with customers and would-be clients. Now discuss the ways you can bring tremendous change to your business’s social presence.
1. Choose the Right Networks
Getting started with the right social media network is the first step to boosting your business’s social presence.
Social media has hit the roof from the time when Facebook went round the world at large earlier in 2012, and many other networks out there committed to whatever thing from linking old classmates to social engagement and a whole lot of other things under the sun.
So considering all these options mentioned now, how can you come up with the right social network for your business?
According to most experts’ advice: join four of the best popular, and deciding on the accurate ones comes down to your audience and their locations and your goals.
Here are some statistics and facts to help guide you:
This is the largest social platform, and has over 2 billion active users monthly, and this social network is best for businesses that want to generate leads and build business-customer relationships.
This is a social network platform for business that wish to network using both B2B and B2C businesses to generate trust, build business authority, and engage with their audiences.
This platform is an association social site, is ideal for businesses whose most important audience is less than 50 and who need to keep on informed of time-sensitive information like public news, publications, and trending topics.
This is a photo-sharing social site, it’s a terrific platform for businesses that wants to deal with visual attraction suppose restaurants, fashion, art, travel, and weddings, and it’s great for driving sales for the reason that so many users look to this social network site to plan purchases.
The running-out content platform, it’s one of the fastest growing social networking sites, and businesses can take advantage of it by presenting campaigns, giving out custom-made content, giving special access, and building relationships with influencers in bid to drive brand awareness and loyalty.
However, for you to achieve these with any amount of success, you need to have a goal in place that will help you achieve it because you’ll need to create and work on a strategy to get there.
Your approach for driving sales, for example, should be different from your approach if you wanted to improve your customer service offering, so it’s significant to know what goal you must accomplish.
Penning down a goal for a successful social media presence is impressive, but that’s just the beginning. As soon as you’ve set a goal to achieve, the next step is to come up with a strategy to help you actualize it.
You can begin with defining somebody or people that’ll be part of the social media team, and set apart their roles and responsibilities clearly so everybody identifies what’s expected and when.
You should also agree on your when and how often to post, and create a content schedule that will help you create social media posts and ensure you don’t miss days. The content calendar is a big part of your strategy for the reason that it should lay out:
- Who your audience is.
- What topics and subjects your audience is interested in.
- The usable content you already have.
- What kind of content you still need to create or curate?
- When and on what platforms content will be published.
4. Create a Content Creation or Curation Strategy with Your Audience in Mind
Getting to understand and having a better Knowing about your audience is important especially when it comes to defining success with social media post, because the choices and desires of your audience will define the kind of content you should be sharing and the way you’ll need to engage with your followers.
Let say you were a coffee roastery, and your target audience are interested in guidelines for decorative coffee drinks, brewing advices and techniques, and other Java-related articles. Some important things you must know about your audience should include age, location, gender, goals, likes, needs, behaviors, challenges, and pain points.
Irrespective of who your audience is, then again, the content you distribute should always be of high quality and helpful, and you should give precedence to video, images, and other types of visual content as frequently as possible since these are general surrounded by all demographics and all audiences.
5. Decide on Tools to Program and Automate Posts
Being active and current on social media takes time and commitment, however there are quite a number of automation tools accessible you can make use of to automatically publish your posts and program posts up to a month afterward.
Tools like, Hootsuite, Sprout Social, Buffer, MeetEdgar, and BuzzSumo, can help you save time and allow you plan and schedule lots of posts at a time, then again these tools can help you check your networks and respond to messages quickly.
6. Actively Engage Your Audience in Relevant Ways
Even though content is totally important on social media, that’s not enough reason to just post your content and go to bed. Social media is about connection and engagement, and it’s with active engagement that you can nurture the relationships you want to build and increase the trust of your audience.
Ways to Engage Your Audience
There are numerous ways you can engage with your audiences, and they include:
- Commenting on posts
- Starting and contributing in conversations
- Sharing important information
- Sharing user-generated content
- Posing and responding to their questions
- Addressing complaints and criticisms
- Showing gratitude for customers
7. Reduce the Time You Spend Promoting
Despite the fact that the practice of social ads is becoming gradually more popular between salespeople and marketers, the real process of using social networks to increase business growth is far not the same from what a good number people are used to. Instead of using social as an active advertising platform, it’s ideal to use it as a means for engagement and communicate with audience.
In reality, it’s recommended that you (businesses) keep your or their promotional content to 20%, whereas the larger part of your content should be devoted to meeting the needs of your audience.
Social media isn’t a once and done deal. It takes a while and persistence to really develop a consistent presence. And with the right automation tools, you can reduce the time you’ll need to commit to social media.
But still, you’ll have need of at least 15 minutes daily to examine your channels and reply to questions and comments. And in terms of posting rate, the exact number in fact can be influenced by on the social media platform you’re using.
For instance, like LinkedIn and Facebook, you don’t need post more than once daily, and reduce your posting to five times weekly.
Twitter, on the other hand, is so different that the more you post, the better. And with Pinterest also, 11 pins a day appears to be the magic number.
Learn more on how often you can post on social media, a comprehensive guide by coschedule.
9. Build Your Audiences with a Consistent Voice
Social media presence can be boosted by building your audience and social media is perfect for brand building and recognition, so it’s important that every of your posts are in line with your brand and copy. This can turn out to be tricky especially when you have many people designated to the job of social networker, as everybody will bring their own nature to their posts.
That’s why, it’s suitable to regulate the number of persons in control of posting, and ensure everybody is on the same page in terms of the voice and message you want to share.
10. Monitor the Precise Metrics to Examine Your Progress
The use of Social media is growing every day, and every month there are new active users coming on board than the one already, particularly the top sites like Facebook, Twitter, LinkedIn, and Snapchat.
It’s not needed for you to be presence on all social network out there, and it’s a much smarter strategy to outline your goals, find your audience, and choose the social media sites that’re accurate for your business based on those factors.
Building connections and relationships help increase your Social media presence has a number of benefits to give your business, but it’s important you put in the time, nurturing your presence if you want to take advantage of them all.
The goals you’ve set for yourself to achieve your social presence will define the metrics that’s more important to you, and it’s critical to evaluate these to ensure you’re on the right track with your social media strategy. For example, if you wanted to increase traffic to your site, then you’d want to pay more consideration to the amount of referral traffic coming from your social networks.
With the right social network and strategy your goal set with yield terrific business growth.
I hope this post have helped you identify what to do to boost your presence on social media. If you have other ways to boost one’s presence of social do help other readers to learn as you slide in to the comment box and drop them.