To create content with quality and unique write-ups that’s capable of driving organic search traffic to your website is the sure path to content marketing. To write content of this sort, you need to understand the process of content creation template. This will help elevate your brand marketing for your online customers.
- What is Pre-launch content?
- What is Post-launch content?
- What Content to Create for Static Pages?
- How to Create content plan?
- Creating Blog Content
- Writing the perfect headlines for your blog post
- Takeaway on Content Creation
Your content is the key to build your online presence and your search engine visibility.
The type of content you will be creating for your new website is a bait to drive in traffic of readers and gain new online authority and also increase your brand awareness.
So you will be able to write content that will compel and engage your audience after following this guide.
Do you know that the best well-stylized, tightly-structured website and blog without a great content is already failing? This is the more reason content is very prominent your business’s visibility.
As you finish creating a website either for your business or brand, you must recognize that there are two blocks you must put in mind, namely: pre-launch and post-launch contents:
Let’s kick start our journey to creating content that’ll drive in terrific traffic monthly.
What is Pre-launch content?
Pre-launch contents are content created before a website can be launched and allow to go live on the internet. Why do we create pre-launch content? A pre-launch contents are very crucial to every website and tells your first time visitors to your website what your website is about.
Examples Of Pre-launch contents
Here are examples;
- Sidebar content: These are also contents that are displayed on the sidebar of your blog, that’s if you have decided to have one.
- Blog category pages: These are content just about 100 words for category pages on your blog (along with this, decide on which categories to split your content)
- SEO Meta tags: SEO Meta tags contents are for the SEO titles and the description tags for each one page, though they’re not seen on the real page but you it’s important to have them.
What is Post-launch content?
Post-launch contents are contents created after a website has been launched and allow going live on the internet. You create content for post-launch to enable your website attract huge traffic and also build brand awareness.
Examples of Pre-launch contents
Here are post-launch contents that your website need.
- Blog posts: You create content regularly for your website to drive in traffic in form of blog posts.
- Cornerstone content: This is the base of your blog
Now that we’ve explore the two types of content you must create before and after launching of your website. But, before you start updating your blog daily with posts; let’s create content with relevant information that will fill your static pages and other essential parts of your blog like, sidebar and footer.
Let’s dive into how to write content for each area.
What Content to Create for Static Pages?
We will first deal with the static pages and write content that’s relevant to engage visitors and also give them full detail about your website.
1. About page
The most essential static page for your website is the About page. To write content for your about page, you must identify what you want to offer to your audience. About page should tell your visitors what your blog is about, a little about your personality (Career and years of experience).
In addition, let your visitors know the reasons you’re having this blog and what they will profit as they follow your blog. Though, the information you will be giving could be strictly business, personal or fun, depending on the niches or industry you choose to write on.
2. Contact page
To create content for this page is to include your business address, email address and Social media follow handles. This page let visitors of your blog to connect and communicate with you each time they want to. In addition to create content for your contact page, you should include contact form.
For WordPress users, I recommend plugins like Contact Form 7, Ninja Form be installed for easy communication without having to leave your site.
If your target or goal for starting a blog or website is to promote your business, then you should create content for product & services pages. This page tells your visitors the details of the services and products you’re offering.
Disclaimer/policy page is a page that gives you liability protection. So you should create content to help give you and your business liability protection. You can create one with this policy page generator and create a disclaimer.
This is very important especially when you’re not an authority on the niche to you’re writing about. For instance, you may want to create a disclaimer’s page when you’re not a doctor or physician and you running a health blog.
That’s recommending your readers to visit or consult their doctor for medical advice and evaluations.
You may perhaps also would like to let your visitors know that your website make use of Google AdSense, affiliate marketing links, analytics tracking, and other types of content.
You can visit popular blogs in your industry or niche especially ones with higher authority to see the pages they are making use of in their navigation menu and footer and ones they provide links for.
Now let write content for your sidebar, but before we go into that, let define what sidebar is;
What is Sidebar?
Sidebar is the small column on either the left or right of your blog – depending on the kind of theme you’re using.
Essential content needed for Sidebar Widgets
Here are the essential content needed to be created in the sidebar widgets for your visitors.
1. Subscriber Widget
Create content for your subscriber widget to encourage visitors coming to your blog to subscribe through their email or RSS. The best channel is the email; this will enable you to build an email list for your email marketing.
A simple way to write content for your subscriber widget is to tell your visitors what they will be getting very week for dropping their email.
This email list will also help you if you plan to monetize your blog later. I recommend using MailChimp, as it provides free services for the first 2,000 subscribers. A good alternative is MailPoet; they offer premium services for your first 1,000 subscribers.
2. About Widget
An easy tip to create content for your about page is to write simply sentence or two about yourself and what your blog is about for new visitors to give them an idea of what content is in your About page.
Including your photo in the descriptive box helps your visitors get acquainted to your blog, whether you’re the chief editor, content writer or the owner.
You can write content for your social media profiles and append links to them, so that visitors can follow you. You can make use of icons, badges or official boxes to represent these networks.
3. Popular posts Widget
Popular posts widget will help drive visitors to your most read pieces of content. You can create content easily using WordPress Popular Posts plugin to display them, displaying posts according to comments and its view count.
4. Advertiser Widget
You can create content for your advertiser widget, if you chose to run advertising banners on your blog. Ensure to include them from the start, so that your regular readers won’t be offended to any sudden inclusion.
The banners can include links to product and services you are running affiliate marketing on. Look out to other high ranking blog to know how they’re doing theirs.
5. Blog categories content Widget
Before you can write content for your blog categories, you should first of all choose the categories for your blog.
After choosing your categories for your blog, it’s now time to create content using short write-up for each categories.
This content should be between 100-150 words. The reason while you need to write content for each category is to help them rank on search engines.
6. SEO Meta tags content Widget
A SEO Meta tag is very important for your blog, but before we create content for the SEO Meta tags, let examine what Meta tags is.
Learn more about what SEO is and its importance to your business.
What is Meta Tag?
The Meta tag is a code snippet that includes content giving relevant information concerning a particular page for the search engines.
Though this content can’t be seen on the page, except in the code. But it very essential to properly write content for your Meta tags for search engines so that your website can be read and understood by search engines.
These are the most vital Meta tags needed for every new page or post on your blog;
- Title tag — These tags are tags that SERPs displays to its users whenever they search for keywords relating to your content and they’re displayed as either post or page. Title tag should have 50-60 characters long.
- Meta description — This is a summary of the whole content you’ve written. It’s the information that sum up the content of the post and appears immediately after the title. The most advantageous length for Meta description is about 290 characters.
If you’re a WordPress user, you don’t need to write code to achieve your result, rather, you can install RATHMATH SEO plugin easily via your WordPress dashboard, then use it to include the needed information to every of your pages.
Here’s is a
How to Create content plan?
Before we examine the ways to create content plan, it’s important to create well-established content plan. For you to run a successful blog, you should have details relating to future blog posts, schedules of when to publish your posts, audience targeting and development, marketing strategy and much more.
You must have all these in place; else, you wouldn’t be able to have a successful and steady quality blog.
Let’s now examine the needed steps to you must take to create content plan for your blog post. I have prepared a content plan template for my readers; you can adjust it to suit your style and need.
Content Plan Template.
Step 1. Create the list of Blog topics
Step 2. Select and Write cornerstone content
Step 3. Choose and write 5-10 blog posts
Step 4. Create editorial calendar and start publishing
Step 5. Repeat Step 2 through 4
Step 1. Create the List of Blog Topics
The first step to write content plan is to create the list of blog topics to choose to write on, at this time, you’ve know what your blog is about and have chosen a niche from the list of blog niches.
Sitting down and creating blog topics might be complicating or sound something like it, but in true sense, it’s not.
I will show you how simple it is using some real-life example. Let’s put it that you want to start a Yoga Blog.
The easiest technique to put together the list is to come up with varieties of points for the niche you’ve chosen and merge them up. You can make use of the document below as an example.
Below is what we are talking about:
Making use of this approach and giving it a little touch to blend your desire, you can come up with hundreds of topics.
If you’ve come up with varieties of points for the niche you’ve chosen and merging them up, then it’s time to create content topics that would be longer and in-depth.
You can also create a cornerstone content topic that’s very detailed, it could be well-detailed guide or tutorials. Ensure to choose a niche you are passionate about, with it, you can create content topics very easily.
For the sake of this guide, below is the list I’ve got for our yoga blog.
Now it’s time to fill out all the columns in the master spreadsheet. This is what every column should look like:
Blog Post Depth
Blog post depth is the total length of your blog post, below is the different blog post length and their in-depth degree
- Shorter blog posts ≤ 1,000 words
- Medium articles 1,000 – 2,000 words
- In-depth guides 2,000+ words
Learn how to Do Keyword Research and get the main keywords you would like to target your content with.
Keywords (KW) volume
Keyword Volume is the average number of searches per month from online users making use of search engines. I recommend using Google keyword planner for beginners.
Another keyword research tool is SEMrush; it’s an awesome tool to get your keywords. These tools should assist you find keywords that are trendy, and you can come up with the items for your cornerstone content.
Creating category is a way of grouping your content per topic; as you write content for your blog, it’s important to prioritize these contents per topic per importance and competition.
This will help organize your pages and your contents according to areas of importance. Now let’s dive into the next step of how to create content plan.
Step 2. Choosing and Writing cornerstone content
Before you create content for your cornerstone content, you should consider these tips as a guide to writing cornerstone content.
1. It’s should be the core base for other blog posts.
2. It should be the foundation of your website.
3. Other Blog posts should be craved around the cornerstone content.
Looking at the image with the guides headings, and using it as reference; you can make Yoga for Beginner’s >> The complete Lists of Yoga Poses as your cornerstone content.
At this moment it’s time to create content. But it’s very crucial to optimize your content for search engines, because this is important.
But if you don’t optimize your content for humans, it’s most likely you won’t gain the search visibility that it takes to get links and rank well in search engines.
But when you write content that engages people to read and love, then you will drive traffic, social shares and links as your audience increases.
Step 3. Choose and Write 10 -15 blog posts
Choosing and writing blog posts should be easy now because we’ve created and selected our blog topics. As recommended earlier, all your blog posts should centre round your cornerstone content.
Making use of our image guide above, if your create content “Yoga for Beginner’s >> The complete Lists of Yoga Poses” as cornerstone content, then you can start to write content with “What is [type] yoga?” series.
Creating Blog Content
Blog post is an entry or article that you write on a blog. It can incorporate content in the form of text, videos, photos, or infographics.
Make sure you always have an engaging introduction, quality content, and an action-taken conclusion.
Best Practices To Write Content
To have a successful running blog in your industry, there are best proven approach to it, I have detailed 8 steps to achieve it.
However, I have a guide on the golden rule to copy writing for your website.
1. Set Goals For Your Blog
If after you’ve create content for your new blog or website and don’t have goals or yet to set goals for your blogging business, then you’ll never get the most out of it.
Is your desire to make money from your blog? Build a brand? Connect with new audience with a specific topic? These and many more are questions you must answer and occasionally ask yourself if your website or blog is helping you achieve them.
If your blog is not helping you meet all these goals, then you should ask yourself how you can enhance your blog to achieve these goals.
2. Be Committed to becoming a Pro
Even as you continue to write content that’s qualitative and engaging to enhance your authority and visibility, you must work hard and smart to becoming an expert or pro in your industry.
Also, if you’ve set breaking limit blogging goals and not been committed to become better easy day, then, the fulfilment of becoming a pro blogger wouldn’t be realistic.
Every authority and pro blogger in their blogging niche will always receive more attention, recognition and earn more for their content. They becoming an expert in their niche will prompt an increase in their audience and followership.
With an increase in audience and followership, the tendency of converting them to customers by offering related products and services is very high.
3. Engage with your Readers
You need to create content that’s compelling for you to engage your audience. And for you to be in tune with them, you must continuously engage them.
How to engage your audience?
1. Replying to their comments
2. Responding to their questions from your contact form
3. Engaging them in conversations on social media networks
4. Engaging in discussions on your readers’ blog
As you engage your audience with these activities, don’t forget to create content that’s very relevant to the topic of discussion.
More so, you’re building and creating a strong relationship with them and you also learn what they want and the best way to deliver it to them. Most important is that you will be inspired to create content that will meet their earnest demand.
4. Be Steady, Dependable and realistic
The fourth approach on how to write content is that you must be steady (consistent), dependable and realistic. To be consistent in publishing your blog posts on your blog will tell your readers when best to expect your content.
You can create content and publish them weekly, monthly or even quarterly. But the main factor to maintaining consistency is to be realistic. You may start with weekly posting and as time goes, maybe bi-weekly. But do what is best for you and ensure the quality of your content is secured.
5. Proofread and Edit It or hire an editor
Many bloggers find it difficult to create content, proofread and edit it. But this is the most important aspect to writing content for your blog. Though I don’t recommend you edit your work while writing – but proofreading is never an optional.
So after you write content for your blog, take a quality time to proofread, and if you are not opportune to do so, you can hire and editor to do the job for you.
The truth is, nobody will endure a blog post full of grammatical errors. If you’re not writing in your native language, you can hire a native writer or speaker to edit you work for you, as this will increase your credibility.
Despite the fact that the content for your blog doesn’t need to be 100% perfect, it should be easily read and consumed.
Now that we’re though with tips on how to write content for your blog, let bounce back to the best step to create content that drives in hundreds of thousands of traffic monthly.
Step 4. Create an editorial calendar and start posting
Blogging shouldn’t be what you do at your spare time; it should be what you focus at. So for you to be consistent in posting or publishing your blog post, you should plan when and how to create content.
You should create an editorial calendar for creating and posting. You can use this calendar to plan your ideas and your content for each month.
It’s not mandatory to publish daily, but it’s mandatory to be consistent in your posting. Choose your posting time and when to create content for your blog according to your schedule and planning, and flow with it.
Step 5. Repeat Step 2 through 4
Now you can replicate the same procedure. If you have additional blog posts that you can write in relation to the first part of cornerstone content, you can continue writing them.
Or you can craft a new comprehensively guide and start off creating articles around it. Though this step is base on a personal choice, and you will have to make your mind up what method would work for you.
Related Post: What is content marketing Content promotion strategy 7 easy tips to effective content writing
Writing the perfect headlines for your blog post
After you’ve finish to create content for your blog and don’t have mind-capturing headlines, then your content is nothing. Your headlines must be the capturing type – it must compel the attention of your readers to click.
A perfect headline will increase clicks and social shares. Ensure to add your main keyword that people are looking for when searching the search engines.
The headlines of your contents are the vital keys to getting more clicks and social shares. So, I have outlined the three proven tactics for a viral social share.
- Social currency
- Practical value
These are examples or instances that prove these points and meet one of the criteria.
When influential persons use something more often or, the more something is used by the public; the more liable people will copy it.
Examples of headlines:
- Why 1000’s of Bloggers Will come to 2020 Pro Bloggers’ Conference
- Ernest Hemingway’s Top 8 guidelines for Writing Well
When youcreate content for your headline, you should include the value you’re offering, let the value you’re offering will practical and not yet a click bait.
Draw attention to the benefit your readers will gain if the they take action.
Examples of headlines:
- How to start Affiliate marketing and generate $10k monthly?
- How I Got 1,000+ Subscribers from a Single Blog Post within 24 Hours
A headline with a threat is one that tells your readers to be protective; it tells them what to do to avoid an impending danger.
People over and over again take action when they need to keep themselves from some threat.
Examples of headlines:
- Warning: Don’t Start That Business Until You Read This Guide.
- 10 Reasons Your Website will Never Get Traffic.
Takeaway on Content Creation
Now that we’ve examine how to create content for your blog, it’s time to write content that has a clickable headline and an engaging body.
Growth and success is the desire of every blogger either beginner or a pro, but the answer to it is to create content that’s qualitative. Take time to give your readers what they desire.
Be consistent, dependable and realistic and above all, be patient with yourself.
If you have gain valuable knowledge from this guide, please share this guide to your friends and family so that they also will do things the right way. Thank you.