7 Best Email Marketing Solutions for Small Business
Are you considering to get the best email marketing solutions provider for your brand? Is email marketing the main concern for your business this time around? Okay, this guide is specifically to help you pick the best email solutions for your business;
Getting to choose the best and precise email marketing provider can have a major impact on the success story of your marketing campaign.
In this article, we’ll go through together the review of the 7 top email marketing services on the internet for small businesses.
If you are new to email marketing, here’s a comprehensive guide for you.
Disclaimer: contained in this post are affiliate link that can earn me little commission at no extra cost for you whenever you buy a product or service from these email marketing solution providers.
Best Email Marketing Solutions compared
Email marketing is one of the best and profitable marketing solutions for small businesses. Direct Marketing Association affirm that email marketing on typically gives 4300% return on investment (ROI) for businesses in the United States.
This is for the grounds that email marketing is straightforward to run, it gives you full control, and lets you to create a direct contact with your customers.
Not convinced on email marketing? See these 6 reasons why building an email list is so important today.
It’s important to know that a good deal of your success with email marketing rest on completely on the email marketing solutions you choose as they are accountable for making sure that your emails really get conveyed.
If you aren’t cautious about the email provider you go for, then you will end up disbursing a great deal of money for less features and terrible email marketing service deliverability rates which bring about you to lose even more money.
What to Look for in a Good Email Marketing Provider?
A sound email marketing service ought to allow you to craft highly attractive email newsletters with simple user interface – preferably drag & drop.
You are supposed to be able without difficulty send bulk emails that are in fact custom-made and targeted with no a lot of work. This is as well-known as marketing automation.
Apart from that, your email marketing provider must make it easy to oversee your contacts, segment your users into groups, and track the activities of your email marketing campaigns.
Most significantly, any service you refer as best email marketing solutions, must ensures that your emails don’t end up in the spam folder.
Maintaining that, let’s take a look at some of the top email marketing service providers and how they pile up alongside each other.
1. Constant Contact
Constant Contact is one of the best, major and fastest growing email marketing solutions on the web. Furthermore, it’s the simplest to use and beginner-friendly email marketing service.
You can certainly handle your marketing schedule, contacts, email lists, email configurations, and more.
However, their Email Plus accounts as well come with great features like surveys and polls, email automation, online donations, coupons and subject line A/B testing which assist you send directed emails to take full advantage of your open rate.
Constant Contact put forward matchless assistance with live chat, phone calls, email, community support, and a massive collection of helpful resources.
Notwithstanding they offer their partners online training, they as well offer in-person live seminars throughout the United States. This lets small businesses to swiftly acquire the basics of email marketing and commence their service to grow their business like a pro.
For everything stated above, we recommend Constant Contact the best email marketing solutions for small businesses.
Constant Contact offers a 60-day free trial with no credit-card required. Once it’s over, then their pricing starts as low as $20/month.
2. SendinBlue
SendinBlue is a thorough SMS and a best email marketing provider for businesses. They are one of the best and fastest growing email marketing services in Europe.
It is an exceptionally easy-to-use platform with outstanding tools to craft attractive and highly appealing emails. They have this simple drag and drop tools and the best email marketing solutions that is just right for beginners with no know-how in email marketing.
SendinBlue take account of beginner-friendly automation tools that let you to send initiate workflows, transactional emails, and segment users. They also let you select the appropriate time to send massive emails using their AI (Artificial Intelligence) algorithms to guarantee all-out email deliverability.
SendinBlue proffers an absolutely free email marketing solutions that lets you send up to 300 emails daily, on the other hand, all your emails will have their branding.
However, their paid plans begin from $25 per month. In addition to this, you can also include SMS to your account, but the pricing will vary according to your sending requirements.
SendinBlue have an improved premium plan with a more cutting-edge features like landing page builder, CRM, live chat, and Facebook ads integration. This implies that users now get more value for equal price.
They likewise offer a distinct SMTP bulk email marketing solutions which allows you to power automated or transactional emails from your WordPress site. Well, you might not need this for email marketing campaigns, however it’s a good feature especially if you have a large website, and you want automatic customized-content emails.
3. Drip
Drip is a potent and one of the best email marketing provider for eCommerce, bloggers, and digital marketers. It offers a wide range of solutions to make marketing automation, sales funnels, and branding easy.
It also proffers an all-in-one integration for all current website builders comprising of WordPress and WooCommerce. These features allow you to simply append sign up forms to your website and capture more leads.
What distinct Drip from other top email marketing services like Campaign Monitor is its smart marketing automation tools, list groups, clever email segmenting, and a visual workflow builder. All these features let you to get hold of targeted customers in your email list to get more sales.
If you are new to capturing subscribers for your marketing campaign, here’s comprehensive guide on how to start email list building.
Other features about Drip includes automation training, live chat support, detailed courses, live chat support, webinars, free guides and an outstanding documentation.
Drip has an exceptional advantage for businesses as it allows you to send bulk emails even as you connect and engage with every customer on a personal level using their intelligent eCommerce marketing automation.
Despite the fact it’s a bit expensive, we still believe Drip is the best email marketing solutions for eCommerce websites and business owners who would love more advanced features.
Drip offers a free trial which you can tryout now, and their plans starts from $49 per month which take account of all their features.
4. ConvertKit
ConvertKit is a robust and the best email marketing service for professional bloggers, authors, and marketers. It is exceptionally simple to use and unbelievably powerful.
ConvertKit’s distinctive feature is that, it allows you to effortlessly offer copy upgrades and promotional offers with your email signup forms. It also comes with easy-to-manage auto-responders letting you to send drip emails from their emailing service.
With ConvertKit, email segmentation is easy, as you can easily segment your subscribers into groups like those who are interested and those who have already purchased. This will help you increase your conversion rate with automated emails that allows you connect with your customers more personal. In marketing terms, this is called targeted email marketing.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
Lots of ConvertKit features are explicitly designed for creators and professional bloggers, this is why I’m are rating them the best email marketing service for professional bloggers.
You can get started now with a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
5. AWeber
AWeber is one of oldest and best popular email marketing service providers in the world. They offer a variety of tools for both small and medium sized businesses to handle their email marketing.
Getting started with AWeber is easy. It hooks you up without a glitch to most blogging platforms together with WordPress. You’ll also gain access to ready-to-use email templates, autoresponders, list management, and email tracking with exhaustive insights.
Their support options consist of phone support, live chat, email support, live webinars, and a massive library of how-to-do guides and tutorials.
AWeber offers a 30-day free trial. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
6. GetResponse
GetResponse is another prevalent and one of the best email marketing solutions for small businesses. It is extremely easy to use and the best simplified email marketing for small scale entrepreneurs.
This email marketing provider comes with a number of incredible marketing automation tools that allows you to create a smart-automated-campaign.
With its drag and drop builder, you get to create segmented contacts, campaigns for them, and send customized contents for specific groups. These tools will also help you create valuable campaigns to boost your revenues.
GetResponse gives you beautiful responsive forms to make use of on your website, A/B testing, landing pages, tracking, and autoresponders. They also incorporate third party lead generation solutions like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.
GetResponse gives support by email, live chat, and phone. Their service section is filled with free learning material that includes webinars, videos, how-to guides, etc.
GetResponse offers a 30-day free trial. Their pricing starts at $15/month.
7. Mailchimp
Mailchimp is one of the most popular email marketing solutions and providers on the web today mostly for its forever free email marketing services plan.
Mailchimp offers an autoresponders, an easy email builder, segmenting contacts into groups, and simple tracking for analytics. It as well allows you to setup delivery times centered on user’s time zones, and you can setup segmenting based on geolocation.
MailChimp is easily integrated with WordPress, Magento, Shopify, and many other platforms. Once it comes to features relating to marketing automation, Mailchimp platform is to a certain extent incomplete when equated to other email marketing providers in our list say Drip or ConvertKit.
Recently, Mailchimp has make an attempt to include many of the “advanced” features, on the other hand having tested a lot of these, they’re not accurately advanced.
Mailchimp support is offered by live chat, email, and a large discussion group knowledge-base. Though, their support is a lot times slow and has no match to the quality of service that you’ll get from Constant Contact.
Mailchimp gives you forever free plan which lets you to send 12,000 emails for up to 2,000 subscribers. This free plan is honestly limited because you don’t get features advanced segmentation, like send-time optimization, multi-variate testing, etc.
You’ll also be required to advertise their branding in your email.
Finally, support is limited to email only which is okay if you’re a hobbyist however as a resolute business person, you’ll need a steadfast support that you’ll always can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
Strategic Approach to Increase Email Subscribers, Faster!
As soon as you have chosen an email marketing service provider for your business, the next thing is to plan how to start getting new email subscribers.
The best email marketing services when it comes to optin is OptinMonster.
OptinMonster
OptinMonster without a glitch integrates with all the best email marketing solutions as mentioned above and many more.
OptinMonster was initially built to help grow email list for bloggers and small businesses. Subsequently to its launch in 2013, it has terrifically grown in reputation.
Today OptinMonster is being used by some of the largest brands in the world including McAfee, TripAdvisor, Experian, Pinterest, Pateron, Harvard University, and more.
Nevertheless, there are a small number of things you should do to make sure that your emails are always sent and delivered.
1. Use a Professional Email Address
Email services like Outlook, Gmail, Yahoo and others have set of rules that look for spammy behavior. One of such rules is the sender email address.
As a business minded person, it’s important that you use a professional business email address like yourname@yourcompany.com and not a general hotmail or gmail address.
Professional email address will help ensure that your email deliverability rate is higher than industry average.
2. Send Targeted Emails Centered on Segmentation
Email personalization is very important to any form of business and that you personalize your emails according to user segments. Email marketing solutions like Constant Contact lets you to effortlessly group your subscribers into segments for instance, interested in specific topics, most active, not-active, custom segments, etc.
This will facilitate your email marketing campaigns to have the highest open rate and click through rate which is a big feature in future email deliverability.
For more tips, see this ultimate step-by-step email marketing guide with examples to help you create an effective email marketing campaign.
Email Marketing Solutions FAQs
Having helped you pick the best email marketing solutions, I have answered reasonably a lot of questions. Underneath are one or two of the answers to the most frequently asked questions around email marketing platforms.
Can I send bulk email marketing from my Gmail or Outlook?
Technically, yes. On the other hand, this action will speedily get your email accounts suspended. G Suite and Outlook email platforms for sending bulk emails. But they are great solution professional business emails.
Which is the best free email marketing solutions?
A great deal of email marketing services will offer free plans for some degree of use. But the best free email marketing provider is SendinBlue as their free plan doesn’t have a limit on the number of subscribers. Alternatively, MailerLite and MailChimp as well offer free email marketing service plans.
What is the cost to get email marketing started?
The cost of your email marketing totally depends on the number of total emails you send per month, number of subscribers you have, and the email marketing service provider you use.
Generally, a small business email marketing will cost around $20 – $300 every month given that you manage your own campaign. But should you use an email marketing agency, then and there your cost may possibly be closer to $500 per month or higher.
Do we have other email marketing providers?
Of course, there are just hundreds of email marketing solutions out there, however they’re not all listed here. The truth is that creating the full email providers’ list would create more confusion and trigger choice paralysis for those with like or no tech know-how.
Some of the top major email marketing solutions including many that are not in the email platform lists above such as: HubSpot, InfusionSoft (now Keap), MailerLite, Ontraport, ActiveCampaign, Mailjet, Klaviyo, Marketo, Eloqua, Campaign Monitor, Pardot by Salesforce, Sendloop, Emma, iContact, SharpSpring, TotalSend, MailPoet, and more.
The top email marketing services that I have chosen to include in this guide provide the best features for the best money.
So what are the best email marketing solutions in your opinion?
Our top 3 choices for the best email marketing services are:
- Constant Contact – Best email marketing services for small business.
- SendinBlue – Best Email and SMS marketing platform.
- Drip – Best email marketing platform for eCommerce.
Final Thoughts: The Best Email Marketing Solutions
There are loads of email marketing services out there, and I’ll want you to choose the suited one the best meet your business needs.
So…
For small business, a new blogger, or non-profit, then I recommend you use Constant Contact. Their pricing is excellent, and their support team is undeniably top-notch. Their onboarding team will assist you discover success with email marketing quickly.
Again, for online stores and ecommerce website, Drip is the best option for the reason that it’s the best eCommerce email marketing software. Their customization and automation features are exceptionally powerful. A lot of business websites make use of Drip.
Also for professional blogger and content creator, I recommend using ConvertKit. They provide easy-to-use solutions with advanced segmentation and funnels that will help drive your blogging business to the next level.
And finally, if you’re a business owner that wants a great marketing automation toolkit that merges SMTP bulk emails, email marketing, and SMS messages, then SendinBlue is the best.
SendinBlue is easy to use, they allow you to run both email and SMS from a one dashboard. They also provide you with a fairly generous-forever free plan that makes them the best free email marketing software.
I’m optimistic that this article gave you a good overview of the best email marketing solutions for your business. Please share with your friends and families.
He is Digital Marketer who is passionate about blogging. MarketingBlogo was birth has a result of misconceptions about the reality of online marketing for business growth.
